译者注：类似新闻在上周已经从哈伯纳斯公司官网摘译刊登，本次文章参考《雪茄爱好者》杂志的网站新闻。

正文：这一次哈伯纳斯公司发布重大新闻时，既没有召开新闻发布会，也没有举办网络发布，只是发布了一份新闻稿。据称，古巴哈伯纳斯公司2021年的销售额超过了5亿元，创下了历史纪录。

根据新闻稿，哈伯纳斯公司去年销售收入达到了创纪录的5.68亿美元，比2020年增长了15%。

公司联合总裁伊诺森特·努涅斯·布兰科（ Inocente Núñez Blanco）、路易斯·桑切斯·哈金迪（Luis Sánchez-Harguindey）表示，虽然新冠病毒还在持续，但是2021年的经营结果反映我们的道路非常稳健。去年，我们在全球地区实现了销售优质雪茄超5亿美元，创下了历史纪录，证明了我们的业务的巨大潜力。

目前西班牙是古巴手工雪茄的第一大消费市场。2020年，中国（含香港）曾经短暂排名第一。2019年，西班牙还是古巴雪茄的最大消费国。2021年西班牙重新成为第一。中国排名第二。随后的是德国、法国、瑞士。

如果按照大洲来划分，哈伯纳斯公司的最大市场是欧洲，占了2021年营业收入的59%。亚太地区占16%，中南美洲占14%，非洲和中东地区占11%。

由于长达60年的贸易禁运，目前美国没有进口古巴雪茄，而美国市场是全球最大的手工雪茄消费市场。

在零售业务方面，哈伯纳斯公司表示，旗下160家哈瓦那之家和20家高希霸氛围店的收入增长了3%，而1217家哈瓦那专家店和2465家哈瓦那之角零售店的销售额增长了7%。

创下新的销售业绩纪录的大背景是古巴雪茄全面涨价以及整个世界大多数零售门店缺货。2022年每个国家和地区的古巴手工雪茄都在涨价，尤其是高希霸和特立尼达。这两个品牌是哈伯纳斯公司产品组合里最为独特的品牌。无论在哪里销售，都将和香港地区的定价保持一致，而香港是全世界古巴雪茄销售价格最高的地区之一。

附参考文章：

There was neither press conference nor virtual announcement when Habanos S.A. released the big news this week. Rather, the worldwide distributor of Cuban cigars simply sent out a press release stating its sales for 2021 surpassed $500 million, what it said was an all-time record. 

According to the company, Habanos posted a record $568 million in sales last year, up 15 percent from 2020. 

“The 2021 results confirm the solid path we are on, despite the crisis caused by Covid-19,” said Inocente Núñez Blanco and Luís Sánchez-Harguindey Pardo de Vera, co-Presidents of Habanos S.A. “Last year, we surpassed the $500 million mark for premium cigar sales worldwide, an all-time record for the category and a testament to the enormous potential of our business.”

Helping to drive such growth was Spain, the No. 1 market for handmade Cuban cigars, according to Habanos. It overtook China—which was the top market for 2020—and regained its position as the largest market in terms of sales volume. China is now No. 2, followed by Germany, France and Switzerland. 

The largest region for Habanos sales is Europe, which accounted for 59 percent of 2021 sales volume. Asia Pacific followed in a distant second, with 16 percent. Central and South America ranked third, with 14 percent of sales and Africa and the Middle East stood at 11 percent. 

Due to the 60-year-old trade embargo, Cuba does not sell cigars to the United States, the world’s largest market for handmade smokes.

On the retail front, Habanos also stated that revenues at its 160 La Casa del Habano shops and 20 Cohiba Atmosphere locations were up 3 percent in 2021, while its 1,217 Habanos Specialists and 2,465 Habanos Point retailers showed a sales gain of 7 percent.

The announcement of record profits comes amid a comprehensive price hike of Cuban cigars affecting the entire world and a shortage of Cuban cigars at most retail locations. Prices for every handmade Cuban cigar in every market are going up this year, most notably for Cohiba and Trinidad. Those two brands, considered the most exclusive of the Habanos portfolio, will be uniformly aligned to Hong Kong’s pricing, no matter what country they’re sold in. Hong Kong is one of the most expensive markets for Cuban cigars in the world.