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多米尼加之花公司借助NFT发售安达卢西亚公牛新款

2022年04月22日 来源:加勒比之光 作者:加勒比之光
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安达卢西亚公牛(Andalusian Bul)是多米尼加之花雪茄公司( La Flor Dominicana)最受关注的一款产品,曾经获得2016年《雪茄爱好者》杂志的年度冠军,目前在零售门店已经鲜见踪迹。过去这款产品只有一个尺寸。如今,多米尼加之花将发布一款较小的新尺寸,并以非传统的方式出售,并且将更难买到。

新款名为“金牛”(The Golden Bull),42环径,6.25英寸,朗斯代尔型号,烟叶混合成分和安达卢西亚公牛完全相同。安达卢西亚公牛最粗的地方达到了64环径,长6.5英寸。

这款金牛不会在门店销售。多米尼加之花公司将通过加拿大的一家数字验证公司UREEQA发行NFT(非同质化代币),在拍卖中获得NFT的客人可以购买这些新品雪茄。

多米尼加之花计划发行7个NFT,没有固定价格,通过拍卖竞得。持有金牛NFT的客人每月最多可以购买70支金牛雪茄。多米尼加之花的老板戈麦斯说,每盒14支包装,所以最多可以购买五盒。

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NFT是一种载有艺术品或者音乐内容的数字资产,虽然这种形式问世了好几年了,但是市场热度有增无减。福布斯报告称,过去五年里,NFT的消费金额已经达到1.74亿美元。一些人会购买NFT作为投资。

多米尼加之花公司表示,公司将确保只有这七个持有NFT的可以买到金牛雪茄。如果NFT的持有人未来转让这个数字资产,那么购买金牛雪茄的权利也随之转让。

竞拍获得NFT的七位买家每人将获得一个雪茄保湿盒,里面装了50支金牛雪茄。多米尼加之花公司之前在Procigar的慈善拍卖会上曾经拍卖过类似的一个雪茄盒,不过那个雪茄盒更大,可以容纳100支雪茄。当时以3.2万美元的价格拍出。戈麦斯告诉记者,这是金牛雪茄唯一一次的社会商业销售。

拍卖将在7月中旬举行,每个NFT的拍卖时间都是48小时。

参考文章:

The La Flor Dominicana Andalusian Bull is the company’s most heralded smoke—Cigar Aficionado’s 2016 Cigar of the Year—and often hard to find at retail. To date, it’s been a brand with only one size, but soon there will be a new, smaller size that will be sold in a most untraditional way, and one that’s even harder to obtain than the original.

The new size is called The Golden Bull, a lonsdale made in the same blend as the Andalusian Bull. The lonsdale measures 6 1/4 inches long by 42 ring gauge, far slimmer than the Andalusian Bull, which has a 64 ring gauge at its fattest point, and is 6 1/2 inches long. 

But don’t expect to find Golden Bulls in your neighborhood cigar store. The only people who will be able to buy these cigars from La Flor are those who acquire a Golden Bull NFT (non fungible token), which will be auctioned off in a drop organized by UREEQA, a digital validation company that was founded in Canada in 2020, and is partnering with La Flor Dominicana on this project.

Only seven NFTs will be sold, and they will be sold via auction, so there is no set price. Ownership of the Golden Bull NFT comes with the right to buy up to 70 of these cigars per month for as long as they own the NFT. They come 14 to the box, said La Flor Dominicana’s Tony Gomez. “So basically, one to five boxes,” he said. 

NFTs are digital assets, items such as art, or music, and while they have been around for several years their popularity (and consumer awareness) has soared as of late. Forbes reports that $174 million has been spent on NFTs over the past five years. People buy them as investments, hoping their value will increase. 

In a statement, La Flor said: “La Flor Dominicana guarantees that these seven NFT owners will be the only people in the world who can buy The Golden Bull directly from them. Owners of the NFTs will be allowed to re-sell the digital asset in the future, transferring the right to purchase the cigars to a new owner.”

The original seven buyers will receive a 50-count Gold Bullion Humidor, loaded with 50 Golden Bulls. A larger version of this humidor, filled with 100 of those cigars, sold for $32,000 at the ProCigar charity auction. Company co-owner Litto Gomez told Cigar Aficionado that was the only time the Golden Bull cigar has been sold.

The auction will take place in mid-July, according to Tony Gomez. The plan is to auction off the seven NFTs “one at a time,” he said, “with a 48-hour-window for each.”

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