总部位于佛罗里达州的阿加佩生活方式有限公司（Agape Lifestyle Inc.）计划下个月成立一家雪茄公司，并推出第一个雪茄品牌。这个雪茄品牌以历史上最著名的雪茄客之一的命名来命名，弗洛伊德雪茄公司（Freud Cigar Co.）。

无论是阿加配生活方式有限公司，还是弗洛伊德雪茄公司，听起来都不太熟悉。这是去年夏天才成立的两家新公司。创始人是大卫·斯塔德尼克（David Stadnyk ）、路易斯·托雷斯（ Luis Torres）。大卫·斯塔德尼克是风险投资家和雪茄爱好者，路易斯·托雷斯曾经是奥廷格·大卫杜夫公司（ Oettinger Davidoff AG）的全国零售总监，也在蒙特之家公司（Casa de Montecristo Inc. ）担任过负责人。

他们计划五月中旬推出“超我”（SuperEgo）系列雪茄，这个名字带有强烈的弗洛伊德概念。

托雷斯告诉记者，除了温斯顿·丘吉尔，西格蒙德·弗洛伊德（Sigmund Freud）博士是世界历史上最知名的雪茄爱好者，弗洛伊德失语（Freudian slip）也是日常语言词典的常用词。

根据托雷斯的说法，“超我”这个系列的名字来自弗洛伊德精神分析理论模型。如果这个概念你觉得难以理解，不用担心，并不妨碍你理解这款雪茄。

“超我”定义为中等浓度口味，茄衣是厄瓜多尔种植的科罗霍烟叶，茄套是苏门答腊烟叶，茄芯是多米尼加、尼加拉瓜的混合烟叶。有四个尺寸。公牛，52环径，6英寸。特制罗布图，54环径，5英寸。朗斯代尔（Lonsdale），42环径，6.5英寸。马格姆（Magnum），60环径，6英寸。都是每盒10支的包装，单支零售价从16美元到18美元不等。雪茄是在多米尼加的威廉文图拉雪茄厂（William Ventura factory）卷制的。

位于内华达州的幻视雪茄公司将负责“超我”的经销工作。

这是阿加佩公司的首个产品，Agape是古希腊语，是“基督之爱”的意思。阿加佩公司计划未来发布一款定位高端的产品线，也会在弗洛伊德公司名下发布更多的雪茄品牌。

附参考文章：

Startup company Agape Lifestyle Inc., which is headquartered in Delray Beach, Florida, is about to introduce a new cigar company next month, and with it, a brand that evokes one of the most famous cigar-smokers in history—Dr. Sigmund Freud.

Called Freud Cigar Co., the new operation will debut the SuperEgo Collection in mid-May. It’s a line that keeps with the Freudian theme and is rolled in the Dominican Republic at the William Ventura factory. 

If Agape Lifestyle Inc. and its subsidiary Freud Cigar Co. don’t sound familiar, it’s because the two companies only formed last summer. The lifestyle-focused entities are the result of a partnership between venture capitalist and cigar enthusiast David Stadnyk along with Luis Torres, former head of Casa de Montecristo Inc. and previous national retail director for Oettinger Davidoff AG.

“With the exception of Winston Churchill, Dr. Sigmund Freud is the most prominent cigar smoker in world history,” Torres tells Cigar Aficionado. “The term ‘Freudian slip’ is part of the lexicon in daily language.”

According to Torres, SuperEgo is inspired by “one of three agents in Freud’s model for psychoanalytic theory, namely the moral standards by which the ego operates.” If the concept seems a bit probing, note that you won’t need a minor in psychology to understand the cigar. Plainly put, SuperEgo is a medium-bodied blend made with an Ecuadoran Corojo wrapper, Sumatra binder and filler tobacco from Nicaragua and the Dominican Republic. It comes in four sizes: Toro, measuring 6 inches by 52 ring gauge; Robusto Extra, at 5 by 54; a 6 1/2-by-42-inch Lonsdale; and a 6 by 60 called Magnum. They come presented in 10-count boxes and have suggested retail prices ranging from $16 to $18 per cigar. 

Distribution of SuperEgo has been taken up by Illusione Cigars out of Reno, Nevada. 

SuperEgo is the maiden product launch for Agape (pronounced ah-GAH-pay) which is an ancient Greek tenet for unconditional love. Agape plans to release a high-end mezcal in the future, as well as more cigar brands under the Freud Cigar Co. banner later this year.