烟草在线据TransWorldNews报道编译　　全球整个烟草市场的前景是，全球市场继续向提供较低焦油含量的卷烟转变，尽管这并不适用于所有领先的卷烟市场。越南、印度、印尼和阿根廷消费的90%以上的完税卷烟是高焦油含量的。相比之下，由于政府立法的缘故，法国、德国、荷兰和土耳其消费的都不是高焦油卷烟，预计将来，立法而非消费者口味将成为烟草市场的主要驱动力。

　　在天平的另一端，日本是拥有超低焦油卷烟最大份额的国家，占2011年销售总额的约39%，其次是加拿大（16%是超低焦油）、意大利（占14%），希腊和南非（占11%）。中等焦油卷烟在尼日利亚、委内瑞拉、土耳其和西班牙（合计占市场总销量的90%或更多）最受欢迎。

　　中国、其他三个人口庞大的亚洲市场和伊朗，在增加的销量方面是主要的卷烟市场驱动力，虽然中国超过了其余市场。

　　在实际卷烟销量下降最多的5个市场中有2个市场——日本和美国——处于长期下降通道。西班牙和俄罗斯与日本一样，受到了消费者经济压力和价格上涨的影响。

　　在全球卷烟销量超过了300亿支的国家中，伊朗和西班牙创造了最大比例的升降记录。

　　报告范围

　　2012年全球烟草调查结果：新时代全球烟草简报洞察了烟草市场的规模和概况，突出了行业的主要发展趋势和类别，以及影响经营环境的因素。它肯定领先企业和品牌，提供影响市场的公正的、战略性的关键因素分析——即新产品开发，立法限制或定价影响等。预测报告阐述了市场是如何变化和发展的。

　　产品范围：卷烟、包括等同于卷烟的自卷烟、雪茄、无烟烟草和有烟烟草。

　　数据范围：市场规模（历史的和预测的）、公司股票、品牌份额和经销数据。

Global Tobacco Market Seeing Trend towards Less Tar

　　The general global picture for tobacco is of the global market continuing to shift towards cigarettes delivering less tar, though this does not apply to all of the leading cigarette markets. In Vietnam, India, Indonesia and Argentina, over 90% of duty paid cigarettes consumed are high tar. In contrast, in France, Germany, Netherlands and Turkey, no high tar cigarettes are consumed due to government legislation and, looking ahead, legislation rather than consumer taste will be the primary driver.

　　At the other end of the scale, Japan is the country with the biggest share of ultra low tar cigarettes with some 39% of total sales in 2011, followed by Canada (16% ultra low tar) Italy (14%), and Greece and South Africa (11%). Mid tar cigarettes are most popular in Nigeria, Venezuela, Turkey and Spain (all 90% or more of the total market by volume).

　　China, three other large population Asian markets, and Iran, were the main cigarette market drivers in terms of volumes added though China dwarfs the rest.

　　Two of the five markets losing the most volume in terms of actual sticks - Japan and the US - are in long-term decline. Spain and Russia were hit by economic pressure on consumers and also by price rises, as was Japan.

　　Iran and Spain recorded the biggest proportional rises and falls among the world's 30 bn stick plus countries.

　　Report Scope

　　This Global Tobacco Findings 2012: Tobacco in a New Era global briefing offers an insight into the size and shape of the Tobacco market, highlighting major industry trends and categories as well as the factors affecting operating environment. It identifies the leading companies and brands, offers impartial, strategic analysis of key factors influencing the market - be they new product developments, legislative restrictions or pricing influences. Forecasts illustrate how the market is set to change and where it is headed.

　　Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

　　Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Enditem