烟草在线据《苏格兰人》报道编译　　烟草巨头日烟国际准备在下周发起一场广告宣传活动，挑战苏格兰政府的平装烟盒计划。

　　它将披露根据《信息自由法》获得的卫生部官员们的回应，官员们声明没有确凿的证据表明这种改变将会降低吸烟率。

　　苏格兰民族党卫生部长迈克尔·马西森上周（3.24-3.30）宣布，苏格兰将是英国第一个推出平装的地方，并坚称是基于“现有证据”这样做的。苏格兰政府官员说，公共卫生研究财团已经发现该计划将减少烟草吸引力，阻止年轻人染上这一恶习。

　　《苏格兰人》已经看到了根据《信息自由法》获得的回应，但是还不能出版，将会是此广告宣传活动的一部分，这些信息可以追溯到2011年。

　　去年12月，澳大利亚成为了第一个使用卷烟平装的国家。

　　烟草公司称，苏格兰公共应该了解全部事实。

　　日烟国际英国董事总经理乔治·莫塔表示：“我们希望常识将占上风，苏格兰政府将忽视这个提议。”

　　“我们一直认为，平装不会阻止孩子们吸烟，但是执行现有的项目如‘没有身份证，没有销售’，实施该法律，惩罚那些代儿童购烟的人，并削减非法供应链，可以奏效。”

　　2012年，广告标准管理局禁止日烟国际在全国刊物上登广告。它错误地声明英国政府已经“拒绝”烟草平装，因为没有任何证据支持2008年的这种政策。部长们坚持认为他们仍正在审查它。

　　苏格兰政府的计划，包含在上周发表的烟草控制战略中，是最新的系列减少吸烟措施。一位女发言人说：“有强有力的证据表明促销烟草与染上吸烟习惯之间的关系，尤其是在年轻人中，我们正试图阻止尽可能多的人开始吸烟。”

UK: Tobacco Firm to Challenge Plain Cigarette Pack Plan

　　THE tobacco giant JTI is preparing to challenge the Scottish Government's plain cigarette packets plans in an advertising campaign next week.

　　It will reveal correspondence, obtained through Freedom of Information, from the Department of Health in which officials state there is no hard evidence to suggest the change will cut smoking levels.

　　SNP health minister Michael Matheson announced last week that Scotland would be the first part of the UK to introduce plain packaging and insisted this was based on "available evidence". Scottish Government officials say the Public Health Research Consortium has found the plans will reduce attractiveness and stop youngsters taking up the habit.

　　The FOI correspondence, which has been seen by The Scotsman but cannot yet be published, will be part of an advertising campaign and dates from 2011.

　　In December, Australia became the first country to use plain packaging for cigarettes.

　　The tobacco firm says that the Scottish public should be made aware of the full facts.

　　JTI UK managing director Jorge da Motta said: "We hope common sense will prevail and that the Scottish Government will disregard this proposal.

　　"We have always argued that plain packaging will not prevent children from smoking, but enforcing existing initiatives such as 'No ID, No Sale', application of the law that punishes those who buy tobacco on the behalf of children and cutting the illegal supply chain, can work."

　　The Advertising Standards Authority banned an advert run by JTI in the national press in 2012. It wrongly stated the UK government had "rejected" plain packaging for tobacco because there was no evidence to support such a policy in 2008. Ministers insisted they were keeping it under review.

　　The Scottish government's plans, contained in its tobacco control strategy published last week, are the latest in a series of measures to cut smoking. A spokeswoman said: "There is strong evidence which links the promotion of tobacco to the uptake of smoking, particularly amongst young people and we are trying to prevent as many people from starting smoking as possible." Enditem