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Bulgartabac期望提高台湾销量增长

2012年03月29日 来源:烟草在线据《烟业通讯》报道编译 作者:
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  烟草在线据《烟业通讯》报道编译  据Novinite上的一篇报道引用Bulgartabac公司的公告称,Bulgartabac计划到2013年,向台湾的出口翻番。

  去年俄罗斯的VTB银行以1.001亿欧元的价格从保加利亚国家手中购买的Bulgartabac公司,在2011年,向台湾出口了5亿支卷烟。

  但是它计划今年向台湾出口7.5亿支卷烟,到2013年,增加到10亿支。

  Bulgartabac还称,它正在为台湾市场创造新品牌,以满足“该地区消费者的口味和需求。”

  该公司表示,它在台湾的市场份额有2%多一点,还向日本和香港出口包括细长伊娃、MM和Tresor等品牌。


Bulgartabac looking to grow volume in Taiwan

Tobacco Reporter
Mar 26, 2012

  Bulgartabac is to double its exports to Taiwan by 2013, according to a Novinite story quoting a company announcement.

  Bulgartabac, which last year was bought from the Bulgarian state by the Russian bank VTB for €100.1 million, exported 500 million cigarettes to Taiwan in 2011.

  But it plans to boost its exports to Taiwan to 750 million this year and to one billion by 2013.

  Bulgartabac said also that it was in the process of creating new brands for the Taiwanese market in order to meet ‘the tastes and requirements of the consumers from the region’.

  The company said it had a market share in Taiwan of a little over two per cent, and that it exported also to Japan and Hong Kong brands including EVA Slims, MM, and Tresor.

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