烟草在线据俄罗斯法律信息局报道编译　　莫斯科商业法院驳回了菲莫烟草公司的诉讼，并支持专利局做出的拒绝Optima Zolotaya卷烟的商标注册登记的决定。

　　俄罗斯联邦知识产权、专利与商标局裁定，菲莫公司的商标类似于英美烟草爪哇公司此前登记注册的一些商标，会让人混淆。

　　俄罗斯联邦知识产权、专利与商标局认为，“Zolotaya”一词可以被视为一个独立的组成部分，这会侵犯英美烟草爪哇公司的商标权。

　　去年3月，菲莫试图对俄罗斯联邦知识产权、专利与商标局的决定提出质疑，称卷烟烟盒上的“Zolotaya”一词并没有与“Optima”这个词分开来理解。不过，专利争议委员会认为，这些观点是没有说服力的。菲莫公司不同意专利争议委员会的看法，于是将这个问题诉诸法庭。

　　原告向法院提供了一份社会学调查报告，称这份报告证明了两家公司的商标是不会被混淆的。这项研究显示，这些商标在语音、外观和语义方面是不同的。“Zolotaya”一词不是主要元素。此外，97%的受访者说，他们从未将这两个商标弄混。

　　俄罗斯商标局在法庭上说，这项调查不符合法律标准，事实上，这项调查应该被理解为支持商标局的立场，因为有19%的受访者认为，这两个商标是由一家公司所持有。

　　英美烟草俄罗斯公司支持俄罗斯商标局的看法，称这两个商标看起来相似。

　　菲莫国际公司在160多个国家有代表处。其总部位于纽约。菲莫国际公司拥有各种不同卷烟品牌，包括万宝路、L&M、切斯特菲尔德和邦德街（Bond Street）。菲莫国际公司2010年时占有16%的国际市场份额。

　　英美烟草公司于1902年成立于英国，它是仅次于菲莫国际公司的第二大公司。其品牌包括好彩、波迈、建牌和登喜路。该公司在39个国家拥有45家工厂。

Philip Morris trademark lawsuit dismissed

Russian Legal Information Agency (RAPSI)
11:25 25/04/2012

　　MOSCOW, April 25 - RAPSI. The Moscow Commercial Court has dismissed the Philip Morris tobacco company's lawsuit and supported the patent agency's decision to deny the trademark registration of Optima Zolotaya cigarettes.

　　The Federal Service for Intellectual Property, Patents and Trademarks ruled that the trademark is confusingly similar to some trademarks previously registered by British American Tobacco-Java.

　　The agency believes the word "Zolotaya" can be seen as an independent element, which would infringe on the British American Tobacco-Java's trademark rights.

　　Last March Philip Morris attempted to challenge the agency's decision, claiming that the word "Zolotaya" on a pack of cigarettes is not perceived separately from the word "Optima." However, the Patent Disputes Chamber found these arguments unconvincing. The company disagreed with the service and took the matter to court.

　　The plaintiff provided the court with a sociological survey, allegedly proving that the trademarks cannot be confused. The research revealed that the brands are different in terms of phonetics, appearance and semantics. The word "Zolotaya" is not the key element. In addition, 97 percent of respondents said they would never mix these brands up.

　　The patent authority stated in court that the survey does not conform to legal standards and in fact it should be interpreted as supporting its own position, since 19 percent of respondents believed the trademarks were held by one company.

　　The British American Tobacco Russia sided with the patent service claiming that the trademarks look similar.

　　Phillip Morris International has representative offices in over 160 countries. Its head office is in New York. The company owns various cigarette brands including Marlboro, L&M, Chesterfield and Bond Street. Philip Morris held a 16-percent share of the international market in 2010.

　　Established in the UK in 1902, British American Tobacco is only second to Philip Morris International. Its brands include Lucky Strike, Pall Mall, Kent and Dunhill. The company has 45 plants in 39 countries.